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Pictory
Turn a blog post, script, or URL into a captioned short video, with AI matching stock footage and a voiceover so you skip the editing.
Bloggers, marketers, and content teams repurposing existing articles, scripts, or long recordings into captioned stock-footage shorts at volume.
Creators who need original or on-camera footage rather than stock, or anyone put off by per-video minute caps for the kind of short clips they make.
A good fit if you repurpose existing writing or long recordings into video and want stock-footage shorts without editing. Skip it if you need original or on-camera footage, or if your videos are short enough that the per-video minute caps and stock-only visuals feel limiting.
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Overview
Pictory is built for repurposing written content into video. Paste a blog post, a script, a long recording, or a URL, and it matches royalty-free stock footage to your text, adds an AI voiceover, and burns in captions. For a marketer or creator sitting on existing articles or recordings, it is a fast way to get a captioned social cut without opening an editor. Higher tiers add custom AI avatars and voice cloning if you want a presenter on screen.
Pros
- Paste an article, script, or URL and get a captioned, voiced video with no editing skill required.
- Pulls from a large royalty-free library (5 to 18 million clips from Getty Images and Storyblocks), so footage is commercially safe.
- AI voiceover runs on ElevenLabs voices in 29 languages, with unlimited standard voices on the higher tiers.
- Professional plans add custom AI avatars and voice cloning, so you can put a presenter or your own voice on screen.
- Branded templates and brand kits keep colors, fonts, and logo consistent, and every paid plan exports without a watermark.
Cons
- Plans are metered by monthly video minutes (200 on Starter), which runs down faster than the plan looks once your videos get longer.
- Because it assembles matched stock footage, videos on similar topics can look generic or repetitive.
- There is no permanent free plan, only a free trial, so you commit to a paid tier to keep using it.
Features
- Script to video
- Blog to video
- AI stock selection
- Auto captions
- Brand kit
Pricing
| Plan | Price | What you get |
|---|---|---|
| Starter | $25/mobilled annually ($29 monthly) | 1 user · 200 video minutes/mo · 100 AI credits · 60 min ElevenLabs voices · 5M stock clips · 1 brand kit · No watermark |
| ProfessionalRecommended | $35/mobilled annually ($59 monthly) | 600 video minutes/mo · 500 AI credits · Custom AI avatars + voice cloning · 18M stock clips · 5 brand kits · Video summarization |
| Team | $119/mobilled annually ($199 monthly) | 3+ users · 1,800 video minutes/mo · 2,400 AI credits · 240 min ElevenLabs voices · 10 brand kits · Team workspace |
| Enterprise | Custom | 10+ users · SSO · Dedicated success manager · Custom limits |
Pictory has no permanent free plan, only a free trial. Pricing is metered by monthly video minutes and AI credits, so the right tier depends on how much you produce. Starter suits light, short-form output; Professional includes custom avatars, voice cloning, and the larger stock library; Team adds collaboration for 3+ users.
Check current Pictory pricingPricing changes often and varies by region, currency, and active promotions. Always confirm the current price, and any live deals, on the official pricing page before you buy.
Frequently Asked Questions
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