Affiliate disclosure: some links are affiliate links. We may earn a commission at no extra cost to you.
Metricool
Schedules and measures TikTok, Reels, and Shorts from one calendar, with competitor tracking and a free plan for one brand.
Creators posting to three or more networks who want one calendar, cross-platform analytics, and competitor tracking in a single dashboard.
Single-platform creators, anyone who manages social mostly from a phone, or brands that need deep audience-demographic reporting.
If you post to three or more networks, start on Metricool's free plan and move to Starter ($20/mo annual) only when 20 scheduled posts a month stops being enough.
Affiliate link, no extra cost to you. How we test →
Overview
Metricool puts scheduling, analytics, competitor tracking, and a link-in-bio for 11 networks in one dashboard, including TikTok, Instagram, YouTube, Threads, and Bluesky. The drag-and-drop calendar previews each post per platform, and the best-time-to-post suggestions come from your own account's engagement history, not generic industry charts. It fits creators running three or more networks who want one place to plan and measure everything. If you post to a single platform, that platform's native tools already cover most of what you'd pay for here.
Pros
- The free plan is a real workspace, not a demo: one brand, most networks, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics.
- Best-time-to-post slots are calculated from your account's own engagement history, so the suggestions reflect your audience rather than an industry average.
- Competitor tracking is built in: watch 5 profiles on the free plan or up to 100 on Starter, and compare their posting activity against yours.
- Pricing is plan-based, not per-seat or per-account: Starter's $20/mo annual rate covers up to 5 brands, each with its own profile per network.
- SmartLinks gives you multiple customizable link-in-bio pages with real-time click tracking, so a separate link-in-bio subscription becomes optional.
Cons
- The free plan leaves out LinkedIn and Twitter/X entirely, and even on paid plans Twitter/X is a paid add-on billed per connected account rather than an included network.
- Instagram scheduling carries friction: Stories need extra steps, and Reels and carousel reliability shifts with Instagram's API policies. Partly Instagram's fault, but it lands on your workflow either way.
- Analytics cover content performance well but stop short of deep audience demographics, and LinkedIn numbers lag after posting because LinkedIn throttles its API.
Features
- Drag-and-drop content calendar with per-platform post previews, plus an AI assistant for post ideas when the calendar has gaps.
- Cross-platform analytics with best-time-to-post slots calculated from your own account's history, not generic benchmarks.
- Competitor tracking: follow 5 profiles on the free plan, up to 100 on Starter, with their activity alongside your own numbers.
- SmartLinks link-in-bio: multiple customizable pages with real-time click tracking on every link.
- Unified inbox that collects comments and messages from your connected networks into one queue.
- Unified ads dashboard for running Google, Facebook, and TikTok Ads campaigns next to your organic calendar.
Pricing
- 20 scheduled posts/mo
- No LinkedIn or Twitter/X
- 5 competitor profiles
- 30 days of analytics history
- Unlimited publishing (fair use)
- LinkedIn included, Twitter/X paid add-on
- Up to 100 competitor profiles
- Unlimited analytics history + PDF/PPT reports
- Team, roles & post approval system
- Full Twitter/X analytics
- Looker Studio connector
- Metricool API (Zapier, Make, MCP)
- Custom brand count
- White label
- Dedicated account manager
- Custom AI assistant credits
The advertised rates are base rates tied to brand counts: Starter at $20/mo billed annually ($25/mo month-to-month) covers up to 5 brands, Advanced at $53/mo annually ($67/mo month-to-month) covers 15, and both scale up in priced steps from there. The catch for creators is network coverage, not the sticker price: the free plan excludes LinkedIn and Twitter/X entirely, and Twitter/X stays a per-account paid add-on even after you upgrade. The free plan's other walls are 20 scheduled posts a month and 30 days of analytics history; Starter removes both. API access needs Advanced.
Check current Metricool pricingPricing changes often and varies by region, currency, and active promotions. Always confirm the current price, and any live deals, on the official pricing page before you buy.
Frequently Asked Questions
More Social Media Scheduler tools
Turn long videos and podcasts into captioned shorts with AI, then schedule them across 7 social platforms from one dashboard.
Read review →Visual scheduler for Instagram and TikTok creators: plan your feed with a drag-and-drop grid preview and a built-in link-in-bio page.
Read review →Set-and-forget distribution: upload once and it auto-publishes your video to every platform, but it never clips or edits for you
Read review →