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Kit (ConvertKit)
Turns your short-form audience into an email list you own, with automations and digital product sales built into one platform.
Short-form creators ready to move their TikTok, Reels, or Shorts audience onto a list they own, especially anyone selling digital products, presets, or a paid newsletter.
Brands that need image-heavy, multi-column email designs, teams running several clients from one account, or anyone carrying a large cold list, since billing counts every subscriber, engaged or not.
Start on Kit's free Newsletter plan, which covers up to 10,000 subscribers at $0, and move to Creator ($32.50/mo annual) only when one automation stops being enough.
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Overview
Kit (formerly ConvertKit) is the email platform built for creators selling to their own audience instead of renting reach from an algorithm. The free Newsletter plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages, and digital product sales, but only one basic automation; unlimited automations and sequences are what the Creator plan is actually for. Emails are text-first by design, so they read like a note from you rather than a brand campaign. If you want image-heavy designed emails, this is the wrong builder.
Pros
- The free Newsletter plan is an unusually generous start: up to 10,000 subscribers, unlimited broadcasts, unlimited landing pages and forms, and digital product sales at $0.
- The visual automation builder is the strongest part of the product: trigger journeys off a form signup, tag, or purchase, branch with if/else conditions, and feed subscribers between sequences.
- Commerce is built in. Digital products, paid newsletters, recurring subscriptions, and tip jars all run inside Kit, so you skip stitching together Stripe, a landing page tool, and a membership plugin.
- Text-first emails carry barely any layout HTML, which means less to break across email clients.
- Kit's team migrates your subscribers, forms, and automations from another platform free on any paid plan.
Cons
- The email editor is deliberately minimal: no native multi-column layouts and a thin template library. That's freeing if you write text newsletters, and a fight from day one if your brand needs designed campaigns.
- Billing counts every subscriber, including people who stopped opening months ago, and Kit doesn't auto-remove cold subscribers. The price climbs as the list grows even if engagement doesn't, so list cleaning becomes a recurring chore.
- The advertised prices are the 1,000-subscriber rate. The pricing page scales by list size, so check the slider at your actual subscriber count before budgeting.
Features
- Visual Automations: map subscriber journeys with triggers, if/else branches, and timed email sequences. The free plan includes one basic automation; Creator removes the cap.
- Landing pages and opt-in forms: unlimited on every plan, around 50 templates each, hosted on Kit's domain or your own. A working signup funnel without building a website.
- Creator commerce: sell digital products, run a paid newsletter, take recurring subscriptions and tips. The transaction fee is 3.5% + 30¢ on every plan, card processing included.
- Tag-based subscriber management: one record per person, organized by tags and segments, so the same subscriber never sits on three lists getting counted three times.
- Newsletter recommendations: grow your list by having other creators recommend your newsletter, and get paid to promote theirs through Paid Recommendations (Kit takes a 23.5% fee on those earnings).
- Pro tier extras: deliverability reporting, subscriber engagement scoring, a SparkLoop-powered referral system, and unlimited team seats.
Pricing
- 1 basic Visual Automation
- Unlimited broadcasts, landing pages & forms
- Sell digital products & subscriptions
- Kit branding on emails
- Unlimited Visual Automations & sequences
- Remove Kit branding
- Apps, integrations & RSS campaigns
- 2 users, 24/7 email & chat support
- Deliverability reporting & engagement scoring
- Newsletter referral system (SparkLoop)
- Edit links in sent broadcasts
- Unlimited users, priority support
Every price Kit advertises is the 1,000-subscriber rate: Creator runs $32.50/mo billed annually or $39/mo month-to-month, Pro $65.83/mo annually or $79/mo month-to-month, and the pricing slider climbs from there as your list grows. Every subscriber counts toward that number, including the cold ones, and Kit doesn't prune them for you. The free Newsletter plan is the honest starting point at up to 10,000 subscribers, with the trade-offs being one basic automation, Kit branding on your emails, and the 3.5% + 30¢ commerce fee that applies on every plan, free included.
Check current Kit (ConvertKit) pricingPricing changes often and varies by region, currency, and active promotions. Always confirm the current price, and any live deals, on the official pricing page before you buy.